What I test, what you receive, and what it costs.
A record of what ChatGPT and Perplexity say when a seller or buyer in your market asks who to call, with the reasons they give, and a read of every record they used to decide. It ends in a fix list you can act on with or without me.
What I test
About twenty-five questions, written from what your website and your profiles already claim, so a loss is a loss on ground you say is yours.
- The main seller question for your price band. Who should list a home at that price in your town.
- The head-to-head. Who is the best agent in your town.
- Your specialties. Luxury, relocation, first-time buyers, whichever you claim.
- Your service areas, by name.
- The money questions. What agents charge, buyer agreements, closing costs.
- Three branded questions you must win. Who you are, your reviews, your team.
Each runs on Perplexity, and the main ones run on ChatGPT too. Every answer is recorded word for word, with the date, and with the reason the assistant gave for each name it chose.
What I read
Zillow, Homes.com, Realtor.com, your Google listing, your broker's roster page, the state license, your Facebook and Instagram as records, and every page in your site's menu and sitemap. I compare what each one says about your name, your phone, your hours, your volume, and your reviews, because a disagreement between two of them is what an assistant notices first.
What you receive
- A two-page summary you can read in five minutes.
- The full report, with every answer quoted and dated.
- A fix list in three buckets. What you can do yourself today, what takes some coaching, and what goes to whoever manages your site. Every item carries the current value and the target value.
- A content backlog of the questions your market asks that your site never answers.
- A thirty-minute walkthrough call.
What it costs and how long it takes
$600. One week from checkout.
What it does not include
Making the fixes. New pages. Anything that needs your broker's approval done on your behalf. A guarantee about what any assistant will say tomorrow.
A finding from a real report
On the question who should list a $1.5 million home in her town, ChatGPT named three other agents in August and never said hers. In October, after record fixes only, it opened with her name. On the head-to-head, the best agent in town, it ranked her third and explained first place in one line, a competitor's transaction count and review count on Zillow. Her review count had not moved since 2021. Names changed, counts as recorded. Read the sample report.
How to start
Checkout collects your website, your name as it appears on Zillow, and your market.